Sex appeal can increase the effectiveness of an ad or commercial because everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sex in advertising can be thought of as a sexual appeal. By its very nature, advertising is an applied form of persuasion that attempts to inform, position, convince, reinforce, differentiate, and ultimately sell products and services. As such, sexual appeals are persuasive messages integrated with sexual information into an overall message about a brand. Sure, this attention-getting strategy is popular.
But, is it effective? It's human nature to be curious about sex, but it’s important to be very cautions when incorporating it in a campaign. Nudity and graphic erotic content, while still increasing consumer's attention, doesn't really generate positive feelings among viewers. In other words, advertisers must be careful to avoid the "cheap shot," which may negatively affect a brand's image.
Celebrities can significantly increase consumer awareness, not to mention the positive press and “as seen on” slants that can now be associated with the product! There’s a belief that if we buy what a celebrity buys, then we too can be just like them and have a piece of that “better” life. For others, it may represent a dreamy reminder of the “better” life ’round the corner.
I would also like to hear from your point of view, does sex sell for yourself? And not the doing the nasty term thank you, we all like that!!
Please feel free to comment, criticize, or if you don't like reading this type of ballocks please, don't hesitate to tell me and ill stop, i just thought it would perspire into an interesting discussion! :)
Thanks for reading! :)